Two emails this morning.
"Dear loyal subscribers of Videomatica.ca,
After many years of serving your movie needs, we have reluctantly decided that we must discontinue our rental by mail service...."
"Hello fans of Videomatica!
Videomatica Rentals is now closed except for returns, as of 10 pm Oct 30, 2011...."
So that is that. No more walking into a room where we're surrounded by movies we want to see, or hold, or read about. Alas.
A sad day. But there's comfort in the news that Cinemail will be acquiring Videomatica's movie-by-mail collection, and adding those titles to their own catalogue of titles. So even once I've viewed and returned The Island, Vision, Police Adjective and My Father My Lord - titles not available through, for example, zip.ca - there's still someplace rent them.
I'm also optimistic that the Videomatica rental collection will be preserved. In my last conversation with Graham and Brian (the VM owners), it looked likely that the dvd and videotape rental collection would be acquired by a university library - as substantiated by their ongoing “Help save the Videomatica Collection, send it to University!” campaign. One hopes that the day will come when the purchase of a university library card will provide access to those vast treasures - though the likelihood that they can be carted off and viewed at home seems questionable.
Later this week I'll check out Cinemail, and almost certainly subscribe.
"Active subscribers will have limited-time access to their Rental History and Queue lists."
So, for the record...
click to enlarge